The production celebrated the 230th anniversary of the world premiere of W. A. Mozart’s opera Don Giovanni in Prague. Initiated by Maestro Plácido Domingo, who took a role of an artistic director and a conductor in this performance. The Domingo - Mozart - Prague 2017 project is a result of several years of rigorous work, negotiations and partnerships.

 

The  celebration of a significant historical anniversary - Mozart’s world premiere of the Don Giovanni opera - took place in the exact same theatre on the exact same date 230 years later - 27th and 29th October in the Estates Theatre in Prague - the only remaining theatre where W. A. Mozart performed. With the aim of highlighting the exceptionality and rich cultural and musical history of Prague and the Czech Republic, the project succeeded to gain support of major Czech institutions, such as the Ministry of Culture. The project gained important    media partners and benefactors from both Czech Republic and Europe contributed to the project with buying tickets to the performance with special benefits.

 

Maestro Domingo himself chose both international (winners of his competition Operalia) and Czech soloist for this production. The project included important activities such as creation of a short documentary movie, a worldwide broadcast of the performance and a live transmission to the piazza of the National Theatre. Exclusive additional events for honored guests and Maestro and his family took place after both performances.

MARKETING CAMPAIGN

1/1

Campaign between June and October 2017

Over 2 000 advertising spaces

  • Logos of the project partners were displayed on the key print and digital visuals

  • Highly frequented places in the centre of Prague, e.g. lucrative spaces in the New Town and the Old Town


INDOOR & OUTDOOR
Types of outdoor media:

  • A1

  • A2

  • A3 in waiting rooms of cultural institutions and offices

  • CLV

  • RLB

  • QS on the means of public transport

  • SmartBoard

Types of indoor media:

  • roll-up during the press conferences

  • roll-up during both performances on 27/10/2017 and 29/10/2017

  • promotional leaflets distributed among cultural institutions, buildings of the sponsors and partners of the project and places connected to the project

  • programme booklets

PUBLIC RELATIONS

Project mentioned in prominent media in Czech Republic | Europe | Central America

Czech Republic media coverage:

  • Major Czech newspapers

  • Online opera portals and magazines

  • Czech Television

  • Czech Radio

 

Foreign media coverage:

  • Bachtrack

  • Opera Now (December issue)

  • Opernglass

  • BBC Music
     

Radio

  • Strong advertising campaign with Radio Classic Prague

    • Commercial spots​

    • Sponsor links

    • Interview with the organisers during the "Music in Millennium" broadcast

    • PR article on the website

    • 8 weeks of project banner on the web site

ADDITIONAL PROJECTS

VIDEO SPOTS

  • Short trailer for the performance with Maestro Plácido Domingo

  • Short spot about Maestro Plácido Domingo and his relationship to Prague

DOCUMENT

  • Filming a document about the unique history of Prague with Plácido Domingo | created by Czech Television

LIVE BROADCAST | October 29, 2017

  • Live broadcast of the Don Giovanni Performance at the Piazza of the National Theatre

TV BROADCAST 

  • Recording the performance with a plan to broadcast it to the most of the cultural TV stations, e.g. Arte TV | Austrian producer

ADDITIONAL EVENTS

PRESS CONFERENCES | January, June & October 2017

  • 3 press conferences with Maestro Plácido Domingo and project organizers

  • Exclusive presentation of Mozart's original score of the Don Giovanni opera during the press conference on October 25, 2017

  • Score secured and displayed to the public in Mozart's Salon in the Estates Theatre between October 25 and October 30, 2017

GALA RECEPTION | October 27, 2017

  • 300 guests

  • Gala Reception with Maestro Plácido Domingo for honoured & VIP guests after the premiere of Don Giovanni

  • Venue: Historical building Karolinum located next to the Estates Theatre

TOAST & CAKE ON THE STAGE

  • 150 guests

  • Champagne toast for honoured & VIP guests after the second performance

  • Custom - made cake for the celebration of the 230th anniversary

  • Venue: The stage of the Estates Theatre

GALLERY

  • VIMEO
info@artmuseagency.com 
+44 (0)75-9908-2298

©2019 ArtMuse Ltd. All Rights Reserved.